{"id":4062,"date":"2024-10-10T09:17:27","date_gmt":"2024-10-10T09:17:27","guid":{"rendered":"https:\/\/stoic-almeida.82-223-107-92.plesk.page\/saborigen-i-perque-triar-productes-de-proximitat-es-una-decisio-intelligent\/"},"modified":"2025-07-08T10:22:02","modified_gmt":"2025-07-08T10:22:02","slug":"saborigen-i-perque-triar-productes-de-proximitat-es-una-decisio-intelligent","status":"publish","type":"post","link":"https:\/\/galcastellonsur.com\/ca\/saborigen-i-perque-triar-productes-de-proximitat-es-una-decisio-intelligent\/","title":{"rendered":"Saborigen i perqu\u00e8 triar productes de proximitat \u00e9s una decisi\u00f3 intel\u00b7ligent"},"content":{"rendered":"\r\n<ul class=\"wp-block-list\">&#13;\n<li>El projecte est\u00e0 impulsat pels Grups d&#8217;Acci\u00f3 de Local (GAL) ASIR y Muntanya d&#8217;Alacant (Alacant), Rurable i Turia Calderona (Val\u00e8ncia) i Castell\u00f3n Sur (Castell\u00f3)<\/li>&#13;\n\r\n\r\n&#13;\n<li>Es promou una inversi\u00f3 de 183.666,17 euros en la promoci\u00f3 agroaliment\u00e0ria local de la Comunitat Valenciana<\/li>&#13;\n<\/ul>\r\n&#13;\n<p>Les xarxes socials i les prestatgeries dels supermercats mostren cada vegada productes m\u00e9s ex\u00f2tics, produ\u00efts a milers de quil\u00f2metres. No obstant aix\u00f2, tamb\u00e9 s&#8217;est\u00e0 treballant a reprendre el vincle amb el local, amb la terra, a causa dels grans beneficis per a les persones i el medi natural que oferixen els productes de proximitat.<\/p>&#13;\n&#13;\n<p>I qu\u00e8 \u00e9s un producte de proximitat? \u00c9s tan senzill com aquell producte que es produ\u00efx i es consumix en el mateix territori, en la mateixa regi\u00f3.<\/p>&#13;\n&#13;\n<p>El consum de productes de proximitat aporta m\u00faltiples beneficis tant a nivell individual com col\u00b7lectiu. Enfortix l&#8217;econ\u00f2mica local, donant suport a xicotetes explotacions i comer\u00e7os i assegurant un preu just per als productors, ja que evita el cost dels intermediaris i, a m\u00e9s, mant\u00e9 els oficis tradicionals que es troben en declivi.<\/p>&#13;\n&#13;\n<p>Des del punt de vista ambiental, redu\u00efx la petjada de carboni en disminuir la necessitat de transport i tamb\u00e9 en evitar l&#8217;estada del producte en cambres frigor\u00edfiques, de la mateixa manera que necessita menys embalatge en consumir-se en un radi d&#8217;acci\u00f3 curt. Aix\u00ed mateix, ajuda a conservar la biodiversitat, ja que fomenta el consum de varietats locals i de temporada. Tamb\u00e9 ajuda a reduir el desaprofitament alimentari, pel fet que en passar menys temps en la cadena de subministrament ajuda a la seua millor conservaci\u00f3.<\/p>&#13;\n&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload wp-image-2225 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27660%27%20height%3D%27495%27%20viewBox%3D%270%200%20660%20495%27%3E%3Crect%20width%3D%27660%27%20height%3D%27495%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/galcastellonsur1420.org\/wp-content\/uploads\/2024\/10\/Saborigen-y-porque-elegir-productos-de-proximidad-es-una-decision-inteligente-3-1024x768.jpeg\" alt=\"\" width=\"660\" height=\"495\"\/><\/figure>&#13;\n&#13;\n<p>Quant a la salut, garantix aliments m\u00e9s frescos i nutritius, recol\u00b7lectats en un punt pr\u00f2xim a la seua maduresa i que no passen tant de temps en cambres frigor\u00edfiques.<\/p>&#13;\n&#13;\n<p>Igualmente, la confianza y la cercan\u00eda que se genera con el productor y productora local es incomparable y transmite seguridad y calidad, gracias al trato m\u00e1s cercano.<\/p>&#13;\n&#13;\n<p>No obstant aix\u00f2, i malgrat totes les bondats del producte de proximitat, existixen nombrosos desafiaments per a la introducci\u00f3 d&#8217;este producte en el circuit de comercialitzaci\u00f3 amb m\u00e9s vendes (supermercats i grans superf\u00edcies), ja que resulta molt dif\u00edcil que un productor o productora local fa\u00e7a front a una gran empresa productora, tant per marge de benefici com pel m\u00e0rqueting agressiu al qual es veuen sotmesos. Per tant, les possibilitats de distribuci\u00f3 d&#8217;este producte es redu\u00efxen, unit al desconeixement del consumidor i les seues dificultats per a trobar-lo en els punts de venda, fan que el productor i transformador de productes agroalimentaris requerisca de suport institucional i ciutad\u00e0.<\/p>&#13;\n&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload wp-image-2224 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27660%27%20height%3D%27495%27%20viewBox%3D%270%200%20660%20495%27%3E%3Crect%20width%3D%27660%27%20height%3D%27495%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/galcastellonsur1420.org\/wp-content\/uploads\/2024\/10\/Saborigen-y-porque-elegir-productos-de-proximidad-es-una-decision-inteligente-2-1024x768.jpeg\" alt=\"\" width=\"660\" height=\"495\"\/><\/figure>&#13;\n&#13;\n<p>I aix\u00ed, per tots estos motius, \u00e9s com naix el projecte SABORIGEN, sota el lema \u201ctria rural, artes\u00e0 i de qualitat. Alimenta la felicitat de km0\u201d, que t\u00e9 com a objectiu visibilitzar al xicotet productor i transformador agroalimentari i als seus productes locals. Un projecte impulsat per cinc Grups Leader de la Comunitat Valenciana, GAL ASIR (coordinador) i Muntanya d&#8217;Alacant (Alacant), Rurable i T\u00faria Calderona (Val\u00e8ncia) i Castell\u00f3n Sur (Castell\u00f3) gr\u00e0cies a una inversi\u00f3 de 183.666,17 euros procedents del Programa de Desenvolupament Rural de la Comunitat Valenciana 2014-2020.<\/p>&#13;\n\r\n<ul class=\"wp-block-list\">&#13;\n<li><strong>Jornada de difusi\u00f3 i networking<\/strong><\/li>&#13;\n<\/ul>\r\n&#13;\n<p>Dimarts que ve 15 d&#8217;octubre se celebrar\u00e0 en el restaurant Randurias de J\u00e9rica un esdeveniment networking que permetr\u00e0 aglutinar a productors i transformadors agroalimentaris de la Comunitat Valenciana. Durant l&#8217;esdeveniment es dur\u00e0 a terme una taula redona que ajudar\u00e0 a con\u00e9ixer i treballar amb canals de comercialitzaci\u00f3 alternatius, on el producte local si que t\u00e9 cabuda. Aix\u00ed mateix, es crear\u00e0 un espai per a l&#8217;atenci\u00f3 de necessitats dels productors i productores per a dissenyar l\u00ednies de treball futures. A m\u00e9s, es realitzar\u00e0 un showcooking on es maridaran productes quil\u00f2metre zero, en una met\u00e0fora que mostrar\u00e0 la uni\u00f3 i el treball en xarxa que constru\u00efx Saborigen.<\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>&#13; Les xarxes socials i les prestatgeries dels supermercats mostren  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":3872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[152],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saborigen i perqu\u00e8 triar productes de proximitat \u00e9s una decisi\u00f3 intel\u00b7ligent - Gal Castell\u00f3n Sur<\/title>\n<meta name=\"robots\" content=\"index, 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