{"id":4155,"date":"2021-11-30T16:37:40","date_gmt":"2021-11-30T16:37:40","guid":{"rendered":"https:\/\/stoic-almeida.82-223-107-92.plesk.page\/tornar-al-natural-i-ser-motor-del-canvi-aixi-naix-naturalicia\/"},"modified":"2021-11-30T16:37:40","modified_gmt":"2021-11-30T16:37:40","slug":"tornar-al-natural-i-ser-motor-del-canvi-aixi-naix-naturalicia","status":"publish","type":"post","link":"https:\/\/galcastellonsur.com\/ca\/tornar-al-natural-i-ser-motor-del-canvi-aixi-naix-naturalicia\/","title":{"rendered":"Tornar al natural i ser motor del canvi, aix\u00ed naix Naturalicia"},"content":{"rendered":"

Deixar el ritme fren\u00e8tic de treballar en un hotel de cinc estreles i optar per l’emprenedoria d’un projecte en un entorn rural no \u00e9s f\u00e0cil. Per\u00f2 una vegada presa la decisi\u00f3, Alicia Sendra va saber que havia fet el correcte. Malgrat els dubtes, de les dificultats, dels dies en qu\u00e8 no ho veus gens clar\u2026 Hui coneixem Naturalicia i la hist\u00f2ria que hi ha darrere d’un projecte que aposta per acostar-nos, de nou, al natural. <\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

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Alicia, qu\u00e8 et va portar a presentar el teu projecte a Cre-A Rural?<\/b><\/p>\n

Ve de la crisi anterior. Jo treballava en hostaleria amb molta traject\u00f2ria i molt sofriment i en 2011 tanca el meu hotel. En comptes d’ensorrar-me, vaig plantejar aquest moment com una oportunitat de canvi. Van ser anys dif\u00edcils en els quals vaig pensar qu\u00e8 volia realment, qu\u00e8 buscava, i d’una forma natural van arribar a la meua vida els olis essencials. <\/span><\/p>\n

 <\/p>\n

Em vaig formar en aromater\u00e0pia cient\u00edfica i vaig plantejar la cosm\u00e8tica com a manera de donar a con\u00e9ixer l’aromater\u00e0pia a la gent de manera indirecta. Per a aportar m\u00e9s, vaig entrar a formar part d’una associaci\u00f3 que participa en mercats ecol\u00f2gics en Sant Joan i Elx i vaig decidir emprendre en aquest camp a for\u00e7a d’aprendre molt cada dia. Havia sentit parlar de les ajudes Leader i el segon any que em van oferir l’oportunitat i gr\u00e0cies a un amic que em va espentar a fer-lo vaig pensar, per qu\u00e8 no? En unes setmanes va aconseguir presentar tota la documentaci\u00f3 i entrar a formar part de Cre-A Rural. Gr\u00e0cies a aquesta ajuda ja tinc quasi vint productes registrats i el meu propi laboratori. <\/span><\/p>\n

En qu\u00e8 consisteix la teua empresa?<\/b><\/p>\n

En Naturalicia elaborem cosm\u00e8tica artesanal, sabons, xamp\u00fa s\u00f2lid i tot tipus de productes d’higiene que han anat evolucionant segons la demanda dels nostres clients. Tots elaborats amb ingredients ecol\u00f2gics i tenint com a bandera el nostre actiu diferenciador que \u00e9s l’oli essencial, base del nostre projecte. <\/span><\/p>\n

<\/span>Com definiries el teu projecte?<\/b><\/p>\n

El m\u00f3n ecol\u00f2gic \u00e9s necessari per a la sostenibilitat del nostre planeta. Eliminar el qu\u00edmic i tornar al natural \u00e9s fonamental per a acostar-nos de nou a la naturalesa. En l’alimentaci\u00f3, els productes cosm\u00e8tics i altres, estan presents molts t\u00f2xics. En l’\u00e0mbit de la cosm\u00e8tica lluitem perqu\u00e8 el \u2018ecol\u00f2gic\u2019 no es quede en una moda passatgera, sin\u00f3 que romanga i es convertisca en motor de canvi. Sembla que la tend\u00e8ncia va per ac\u00ed i en Naturalicia ens considerem part del canvi que creiem necessari en el nostre m\u00f3n i la nostra societat. <\/span><\/p>\n

<\/span><\/p>\n

Que esperes de Cre-A Rural, les mentories i l’assessorament?<\/b><\/p>\n

Soc una afortunada! En la situaci\u00f3 complicada que vivim, inestable, rara i inusual, la pertinen\u00e7a al grup em fa sentir b\u00e9 i els recursos i suport que ens ofereixen ajuden a dotar de sentit al projecte. Mantindre’ns informats quant a subvencions, ajudes, etc. \u00e9s un suport fonamental i, a nivell professional, les mentories i cursos han sigut b\u00e0sics per a desenvolupar el projecte a nivell empresarial i de mercat, per exemple en la digitalitzaci\u00f3 del negoci, etc. <\/span><\/p>\n

\"\"<\/span><\/p>\n

 <\/p>\n

Per qu\u00e8 et vas decidir a emprendre en un entorn m\u00e9s rural?<\/b><\/p>\n

A mi sempre m’ha agradat molt l’entorn rural. He establit en Las Bayas el meu projecte i valore molt la tranquil\u00b7litat, el parlar \u2018de tu a tu\u2019 amb la gent i altres aspectes que m’han ajudat a viure una <\/span>slow life <\/span><\/i>que abans no podia gaudir.<\/span><\/p>\n

<\/span><\/p>\n

Creus que les dones ho tenim m\u00e9s dif\u00edcil o \u00e9s un \u00e0mbit cada vegada m\u00e9s accessible a tots?<\/b><\/p>\n

<\/span><\/p>\n

No crec que ho tinguem m\u00e9s dif\u00edcil. Ens queda molt per aconseguir, \u2018trencar el sostre de cristall\u2019 entre altres, per\u00f2 les dones som treballadores, valentes, constants i amb una for\u00e7a tremenda que, si posem ganes i relacions amb aquells que ens poden aportar, tenim les mateixes oportunitats. Queda molt per treballar per\u00f2 ho estem aconseguint. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Deixar el ritme fren\u00e8tic de treballar en un hotel de […]<\/p>\n","protected":false},"author":1,"featured_media":3925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[152],"class_list":["post-4155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-noticies"],"yoast_head":"\nTornar al natural i ser motor del canvi, aix\u00ed naix Naturalicia - Gal Castell\u00f3n Sur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/galcastellonsur.com\/ca\/tornar-al-natural-i-ser-motor-del-canvi-aixi-naix-naturalicia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tornar al natural i ser motor del canvi, aix\u00ed naix Naturalicia - 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