{"id":4159,"date":"2021-11-09T10:22:55","date_gmt":"2021-11-09T10:22:55","guid":{"rendered":"https:\/\/stoic-almeida.82-223-107-92.plesk.page\/els-espais-rurals-son-aptes-per-encabir-practicament-qualsevol-activitat-productiva-xavier-gines\/"},"modified":"2021-11-09T10:22:55","modified_gmt":"2021-11-09T10:22:55","slug":"els-espais-rurals-son-aptes-per-encabir-practicament-qualsevol-activitat-productiva-xavier-gines","status":"publish","type":"post","link":"https:\/\/galcastellonsur.com\/ca\/els-espais-rurals-son-aptes-per-encabir-practicament-qualsevol-activitat-productiva-xavier-gines\/","title":{"rendered":"\u201cEls espais rurals s\u00f3n aptes per encabir pr\u00e0cticament qualsevol activitat productiva\u201d, Xavier Gin\u00e9s"},"content":{"rendered":"

Quan parlem d\u2019emprendre en entorns rurals \u00e9s necessari tractar un factor d\u2019atracci\u00f3 i retenci\u00f3 de poblaci\u00f3 emprenedora i general com \u00e9s la connectivitat. Xavier Gin\u00e9s, junt amb un equip de professionals de la Universitat Jaume I de Castell\u00f3, han elaborat l\u2019informe en qu\u00e8 s\u2019aborda aquesta q\u00fcesti\u00f3. A partir de la ferramenta d\u2019Ecosistemes Locals d\u2019Emprenedoria (ELE) s\u2019han encarregat d\u2019estudiar i d\u2019introduir millores en aquells indicadors referits a la connectivitat, ampliant-los i perfeccionant-los d\u2019acord amb el bagatge propi del grup DESiRES d\u2019investigaci\u00f3 social. <\/span><\/p>\n

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Cre-A Rural naix com a resposta a la necessitat de fomentar l’emprenedoria en zones rurals del territori. Quin ha sigut la resposta?, com veus la situaci\u00f3 actual?<\/b><\/p>\n

Qualsevol iniciativa que fomente la implicaci\u00f3 de les persones en el desenvolupament del seu territori sempre \u00e9s benvinguda. I l’emprenedoria es torna molt complexa en entorns rurals. Aix\u00f2 fa id\u00f2nia aquesta i altres iniciatives que hi ha arreu del territori. L’\u00fanic problema que veig \u00e9s que per a “produir”, a banda de necessitar l’assessorament que presta aquesta iniciativa, cal assegurar altres serveis que s\u00f3n necessaris per a la “reproducci\u00f3” social. \u00c9s a dir, habitatge, serveis per a la conciliaci\u00f3, mobilitat… <\/span><\/p>\n

 <\/p>\n

La connectivitat \u00e9s un dels factors sobre els quals has treballat en aquest projecte. Quines barreres existeixen en la actualitat que impedisquen el creixement empresarial de les zones rurals?, quines s\u00f3n?<\/b><\/p>\n

Els espais rurals s\u00f3n aptes per encabir pr\u00e0cticament qualsevol activitat productiva. Per\u00f2 d’entre totes les activitats, les que millor s’adapten a les limitacions dels pobles d’interior s\u00f3n aquelles que fan servir el coneixement com a principal mat\u00e8ria primera. A m\u00e9s a m\u00e9s, tamb\u00e9 s\u00f3n de les que m\u00e9s rendibilitat aporten, de les que menys impacte ambiental tenen, i les que s’associen en major mesura a persones joves. El disseny, la traducci\u00f3, la programaci\u00f3, l’assessorament laboral, l’advocacia… s\u00f3n, en ess\u00e8ncia, activitats que generen valor generant informaci\u00f3. Aquesta, que \u00e9s intangible, necessita un canal per arribar a la seua destinaci\u00f3, i eixe no \u00e9s altre que Internet o la l\u00ednia telef\u00f2nica. La qualitat d’aquesta infraestructura \u00e9s un element capital per garantir les possibilitats de desenvolupament de la ruralitat en aquests temps. <\/span><\/p>\n

 <\/p>\n

Qu\u00e8 podem fer per a millorar-les i convertir-les en un atractiu per a l’emprenedoria?<\/b><\/p>\n

La connectivitat ha de ser un pressuposat, una infraestructura b\u00e0sica en qu\u00e8 no es pense. A l’hora d’establir un negoci a la ciutat es pressuposa cobertura telef\u00f2nica total i tamb\u00e9 d’Internet a velocitat m\u00e0xima. Ha de passar igual a la ruralitat. Ni m\u00e9s ni menys: ha de ser un factor per descomptat. Si es converteix en un atractiu en un poble \u00e9s perqu\u00e8 en altre \u00e9s un factor d’expulsi\u00f3. La connectivitat \u00e9s un dret b\u00e0sic i aix\u00ed ha de ser considerat tamb\u00e9 a la ruralitat. Ara b\u00e9, si volem convertir-lo en un atractiu, doncs subvencionem el cost que t\u00e9 per a l’usuari, posem zones d’acc\u00e9s gratu\u00eft, etc. com tamb\u00e9 podr\u00edem fer, i de fet es fa, a determinats barris o zones de ciutats. <\/span><\/p>\n

 <\/p>\n

L’acc\u00e9s digital quant a infraestructures i connectivitat \u00e9s, en moltes ocasions, insuficients. Quins s\u00f3n els motius reals? <\/b><\/p>\n

Efectivament, en general s\u00f3n absolutament insuficients. De fet jo crec que Internet i cobertura telef\u00f2nica no representen la limitaci\u00f3 m\u00e9s gran en la major part dels pobles. Si ho s\u00f3n en uns quants, de forma, m’atreviria a dir, dram\u00e0tica. Per\u00f2 la majoria compten amb amples de banda acceptables i cobertures telef\u00f2niques relativament decents -val a dir que no amb totes les operadores-. Hi ha altres infraestructures m\u00e9s costoses que s\u00ed representen car\u00e8ncies molt greus: escoles infantils, equipaments sanitaris… per\u00f2 tamb\u00e9 comercials, bancaris i d’altres molts serveis. I sobretot hi ha una car\u00e8ncia greu d’habitatge assequible i de la connectivitat f\u00edsica, aquella que mou coses i persones. En aquest \u00faltim cas, la “connectivitat” dep\u00e9n \u00fanicament dels recursos privats, del cotxe particular, amb els costos que representa i el factor de discriminaci\u00f3 edatista que implica. <\/span><\/p>\n

 <\/p>\n

Si parlem d’emprenedors que busquen implementar el seu negoci en un entorn rural i que a penes hagen tingut contacte amb la digitalitzaci\u00f3 i tot el que aix\u00f2 suposa, com podem ajudar-los al fet que ho aconseguisquen?<\/b><\/p>\n

En el nostre treball hem diferenciat tres nivells d’accessibilitat a Internet: acc\u00e9s, \u00fas i aprofitament. Tindre possibilitats d’acc\u00e9s de qualitat \u00e9s un requisit del medi, m\u00e9s de l’individu: \u00c9s la condici\u00f3 necess\u00e0ria. Per\u00f2 perqu\u00e8 es produ\u00efsca un \u00fas cal una m\u00ednima alfabetitzaci\u00f3 entre les persones usu\u00e0ries, sobretot de les madures, perqu\u00e8 les joves ja venen amb la digitalitzaci\u00f3 incorporada de naixement, s\u00f3n nadius digitals, que en diuen. Ara b\u00e9, des del punt de vista empresarial, l’accessibilitat m\u00e9s profitosa \u00e9s aquella que pot capitalitzar Internet. L’acc\u00e9s \u00e9s una compet\u00e8ncia de l’Estat, que intenta prestar subvencionant les operadores per la instal\u00b7laci\u00f3 de banda ampla a tot el territori. L’\u00fas, que implica alfabetitzaci\u00f3, ha de ser compet\u00e8ncia auton\u00f2mica, a trav\u00e9s de la Conselleria d’Educaci\u00f3 (Escola, EPA…) o de Benestar (per a les persones majors). Per\u00f2 quan es tracta de procurar rendibilitzar Internet ens acostem molt a el fet local, que a trav\u00e9s de les diverses estrat\u00e8gies de desenvolupament local han d’ajustar aquesta formaci\u00f3 a les necessitats concretes de les empreses o dels emprenedors i emprenedores de cada zona. Per aix\u00f2 em sembla que iniciatives com aquesta tenen sentit quan les impulsen Ag\u00e8ncies de Desenvolupament Local, Grups d’Acci\u00f3 Local i aliances v\u00e0ries entre ells. Perqu\u00e8 parteixen de la visi\u00f3 local, que ha de ser competitiva i diferenciada d’altres. La capitalitzaci\u00f3 no \u00e9s un dret, com s\u00ed l’acc\u00e9s i l’alfabetitzaci\u00f3, \u00e9s un element de competitivitat. Ac\u00ed en comptes d’igualar, cal diferenciar. \u00c9s la vostra tasca. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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